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Big Data In Your Shampoo?

Mills Scofield

After discovering a new material that achieves the same texture in a foot cream , they were able to shorten their time to market by finding and partnering with the leading researcher in developing this ingredient and launching their first hair product successfully. Follow Amir at @golan_amir.

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How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

In Rich’s old, functional “silo-based” process, a marketing person with a new customer opportunity would contact their favorite R&D associate, the regulatory and quality assurance departments, packaging, and the plant. Throughout these years of cultural transformation, Intuit’s leadership support has been constant.