Harvard Business Review

DECEMBER 21, 2011

Finance puts the systems in place to track the money coming in. Marketing designs the promotional campaign. With seemingly unbounded opportunity, salespeople work hard to build relationships and create a book of business that drives their future financial success and creates fast market penetration for the company.

Company 14

Company Market Penetration Long-term Short-term 14

Harvard Business Review

JULY 12, 2017

In effect, they all had skin in the game, which remains one of the most elusive elements of modern finance. Thus a trust and efficiency engine like blockchain technology has the potential to drive radical change in the insurance industry while improving transparency and outcomes across the entire value chain.

Insurance 10

Insurance Industry Policies Market Penetration 10

Harvard Business Review

SEPTEMBER 9, 2015

Welch was convinced that the speed of globalization and technological innovation in the 21 st century would require companies to work very differently – with shorter decision cycles, more employee engagement, and stronger collaboration than had previously been required to compete.

Welch 8

Welch Supply Chain Consensus Engineering 8

Harvard Business Review

MARCH 31, 2016

For years Apple’s market penetration hung in the single digits. Before the iPhone launched in 2007, HP dominated the handheld calculator space for science and finance. Yet, for all its technological prowess Sony focused too much on products and not enough on creating platforms. What became of Sony’s players?

Participative 8

Participative Software Market Penetration Marketing 8