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How are you doing on price? :: Women on Business

Women on Business

Planning Your Marketing Strategy Quickly and Effectively It doesn’t matter whether you work for a large Fortune. The Marketing Mix Made Easy to Understand and Use While creating your annual marketing plan, using a combination of.

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The Importance of Testing in an E-marketing Campaign

Women on Business

By testing your marketing campaign, you gain more time, money and experience for future projects. Related posts: The Marketing Mix Made Easy to Understand and Use While creating your annual marketing plan, using a combination of. Has Email Marketing Become Obsolete?

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Yes, Marketers, There Is Life After Mommyblogging

Harvard Business Review

In 2008, Bryan McCleary, director of external relations for P&G, endorsed a mom-centric marketing worldview when he said , "It's official: Mom bloggers are the new influencers." In 2013, the world of "influencer marketing" is a crucial element of the marketing mix. Simply put, marketers should follow the money.

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Making Room for Reflection Is a Strategic Imperative

Harvard Business Review

Cross-functionalizing the marketing mix to drive incremental revenue generation opportunities" isnt reflection (and heaven knows few breakthroughs ever lie down that path ). Conversely, "we will reduce the number of thirsty people in the world" is a reflective statement — simple, resonant, meaningful.