Strategy Driven
JUNE 5, 2019
All of these factors can impact your new business’s bottom line, and you don’t want to enter into an unprofitable business from the start because you overlooked an important question or two in the preliminary stages. What kind of branding and marketing already exists. Branding and marketing are crucial in today’s connected world.
Mills Scofield
DECEMBER 5, 2014
Once upon a time, before the era of big data analytics, corporations had similarly routine business growth issues and threats: i.e.: after years of being the market leader in a specific product category, they quickly begin to lose market share, they wanted to introduce their product into a new market.
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Leading Blog
NOVEMBER 3, 2023
Even worse, functional processes — finance, human resources, sales, etc. It’s helpful to first understand the various stages involved in improving business processes. Synchronize siloed processes : Imagine if ATC activities were standard but siloed off from other aviation processes, such as airport gate management.
Strategy Driven
JULY 27, 2020
Growth is almost always achieved by getting new customers, and new customers are almost always achieved by reasonable, effective marketing. That’s why marketing is such an essential thing for startups to nail. When looking for funding at any stage, a strong customer base will make the whole process infinitely easier.
Harvard Business Review
APRIL 26, 2017
It’s been more than 25 years since Bill Gates dismissed retail banks as “dinosaurs,” but the statement may be as true today as it was then. The marketing, underwriting, and servicing of SME loans have largely taken a backseat. Gates’ original quote contended that the dinosaurs can be ”bypassed.”
Harvard Business Review
AUGUST 23, 2018
Truth is, you can have the right portfolio of investments, the right metrics and governance, the right stage-gate development process, and the right talent on the right teams — but if you don’t design the right handoffs between your teams, all of that planning falls apart. But a sickening number of those investments fail.
Harvard Business Review
MAY 27, 2014
The two were sitting on stage at Radio City Music Hall chatting about business-y stuff when the retired GE CEO made the suggestion, and I was a little surprised when the retired IBM CEO didn’t dismiss it out of hand. Communication Finance Getting buy-in' Are today’s investors really that horrible? Short answer: no.
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