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How Big Data Brings Marketing and Finance Together

Harvard Business Review

Rajamannar involved finance early. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. MasterCard had always been a data-driven organization. Inside Intel. The result has been transformational.

Finance 13
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Performance Measurement

Strategy Driven

Value: The Four Cornerstones of Corporate Finance by Tim Koller. While you can find numerous books focused on the topic of corporate finance, few offer the type of information managers need to help them make important decisions day in and day out. Discusses the four foundational principles of corporate finance.

ROIC 62
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6 Proven Tactics to Design an Effective Executive Healthcare Resume

Strategy Driven

Crafting and writing a branded healthcare executive resume, that differs from the traditional medical resume, can make a significant difference in your executive job search results and improve the opportunities to land that next-level position in pharmaceutical, biotech and medical device industries.

Tactics 52
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Challenging the Next Generation of Business Leaders

Coaching Tip

Even if the government had the deep pockets to finance our recovery, it’s a national shame that Washington, D.C. Al Weatherhead is the author of The Power of Adversity and chairman and CEO of Weatherchem, a private manufacturer of plastic closures for food, spice, pharmaceutical and nutraceutical products.

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7 Interesting Reasons to Invest In Platinum Today

Strategy Driven

Its production is around 10% of that of gold (merely 7 million ounces a year), and during the world war, the US government banned any ownership of platinum and termed it as a strategic element. One such example is that of a large Swiss-based pharmaceutical company that invested around $11.3 Growth in Industrial Demand.

Price 67
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A Quiet Revolution in Clean-Energy Finance

Harvard Business Review

In the last year, however, early-stage investments in clean energy production technologies have fallen substantially (see the table at the end of this piece for more detail). Despite these gloomy headlines, three developments in the sector give us hope that the revolution in clean energy production is far from dead: 1.

Energy 10
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Conflict-of-Interest Rules Are Holding Back Medical Breakthroughs

Harvard Business Review

Few issues are more foundational to driving improvements in human health than creating productive, progressive relationships between clinical medicine and the biopharmaceutical industry. “Thou shall not” is the starting point for almost all academic institutions’ conflict-of-interest policy statements. Practicing physicians.