The Economics of Charity Telemarketing
Harvard Business Review
APRIL 15, 2015
Nobody seems to like charity telemarketers. I have heard this statement so many times I can only assume it comes pre-recorded in the human frontal cortex at birth: “Charity telemarketers pocket 95% of every dollar you give. ” I’m here neither to praise or condemn charity telemarketers, but to shed some light on the economics of their work. The telemarketer just got paid $25 for making 100 calls. A World Vision telemarketer called me 30 years ago.