Scan for the 3 key ingredients of trends to survive in the Expectation Economy
MAY 6, 2016
If you work for a small firm or a giant organization, in fashion or finance, in Texas or Tanzania, you are competing in a ruthless, globe-spanning Expectation Economy. Trend-Driven Innovation , as detailed in our book of the same name, is the end-to-end process of tracking changes in these expectations to make sure that your products, services or experiences don’t fall behind. The first stage involves mastering the art of Scanning for new trends.