Harvard Business Review

AUGUST 18, 2015

Outlook’s transformation reinforces CEO Satya Nadella’s goal to “ reinvent productivity.” Similarly, Google started with a search engine and then introduced search advertising to connect advertisers to users. So what can Microsoft do to ensure that Outlook’s transition is successful? Re-brand Outlook.

First-mover Advantage 8

First-mover Advantage Advertising Business Model Brand 8

Harvard Business Review

JANUARY 23, 2013

Clearly there is a first mover advantage in some cases: Chris Brogan developed a passionate following as an early blogger, and Guy Kawasaki jumped onboard Twitter and became a powerhouse there. But as I advise my clients to do, I believe everyone needs to think about which platforms best speak to your strengths.

Media 10

Media First-mover Advantage Early Adopters ROI 10

Harvard Business Review

JANUARY 30, 2012

FACT : New CEOs should find out what makes a company tick and work with this reality to achieve goals. An incoming CEO of an entertainment company, eager to secure first-mover advantage, instituted an ambitious growth strategy and set specific targets for managers. That's often not the case.

CEO 15

CEO First-mover Advantage Leadership Styles Execution 15

Harvard Business Review

AUGUST 6, 2012

Toyota's decade-long investment in its Prius sub-brand ultimately succeeded in strengthening the company's reputation as a respected product innovator while allowing Toyota to capture first-mover advantage in the fast-growing hybrid category. Enable organizational agility.

Innovation 15

Innovation First-mover Advantage Chemicals Agility 15