For CVS, Social Good Was Not a Factor
FEBRUARY 6, 2014
First mover advantage by proactively stopping tobacco sales before they need to. To the last point, the CVS marketing has been brilliant. Social Good had nothing to do with CVS’ decision not to sell cigarettes. CVS announced that it will discontinue selling cigarettes by the middle of 2014. It is tempting to think that social good played a role in this decision.