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How Netflix Expanded to 190 Countries in 7 Years

Harvard Business Review

By 2017 it was operating in over 190 countries, and today close to 73 million of its some 130 million subscribers are outside the U.S. In the second quarter of 2018, its international streaming revenues exceeded domestic streaming revenues for the first time. Fernando Trabanco Fotografía/Getty Images.

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How Netflix Expanded to 190 Countries in 8 Years

Harvard Business Review

It operates in over 190 countries, and close to 73 million of its some 130 million subscribers are outside the U.S. In the second quarter of 2018, its international streaming revenues exceeded domestic streaming revenues for the first time. and Netflix has managed to make inroads into even those markets where Prime arrived first.

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Strategy and The Uncertainty Excuse

Harvard Business Review

When I ask business executives about their company's strategy — or about an apparent lack thereof — they often respond that they can't or won't do strategy because their operating environment is changing so much. There isn't enough certainty, they argue, to be able to do strategy effectively. In truth every company has a strategy.

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It's Time to Cut Back on Social Media

Harvard Business Review

Clearly there is a first mover advantage in some cases: Chris Brogan developed a passionate following as an early blogger, and Guy Kawasaki jumped onboard Twitter and became a powerhouse there. But even anecdotally, you probably have some good operating theories.

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Growing, or Not, in an Age of Permanent Volatility

Harvard Business Review

This creates an environment in which successful companies must have operating models that are dramatically more dynamic and able to shift more readily to capitalize on growth opportunities (or to cost-effectively weather periods of decline). Innovation focused on first-mover advantage, not price point.

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Business Model Innovation is the Gift that Keeps on Giving

Harvard Business Review

Before long, despite all the first mover advantages of Viagra, the competitors reduced Viagra's market share from over 90% to around 50%. Business model innovations are often embedded in the firm's DNA, they define its core operating logic and for the competition to change and adapt its business model is much harder.

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A Survey of 3,000 Executives Reveals How Businesses Succeed with AI

Harvard Business Review

And AI success stories are becoming more numerous and diverse, from Amazon reaping operational efficiencies using its AI-powered Kiva warehouse robots, to GE keeping its industrial equipment running by leveraging AI for predictive maintenance. Investment in AI is growing and is increasingly coming from organizations outside the tech space.

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