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For CVS, Social Good Was Not a Factor

The Idolbuster

First mover advantage by proactively stopping tobacco sales before they need to. There is nothing wrong with a corporation making money, but we should not mistake a business strategy for a moral decision. Healthcare providers don’t sell products that kill people. In the mean time, clearance sale anyone? Featured'

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Strategy in a World of Constant Change

Harvard Business Review

I remember helping Mike Porter with his terrific 1996 HBR article What Is Strategy? In it, he talked about the competitive advantage of Southwest Airlines, Vanguard Group and Progressive Insurance. Strategy is a balancing act; it’s about judging between a fate being sealed and its being realized. Strategy'

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Strategy and The Uncertainty Excuse

Harvard Business Review

When I ask business executives about their company's strategy — or about an apparent lack thereof — they often respond that they can't or won't do strategy because their operating environment is changing so much. There isn't enough certainty, they argue, to be able to do strategy effectively.

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Four Ideas for Creating Mobile Strategy

Harvard Business Review

Even more challenging, especially for the ROI-driven marketer, is deploying a mobile strategy that moves the needle for the business in the near-term, but also anticipates the future. At my company, Mondel?z z International, we're bullish on mobile because it's so right for our particular business.

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Strategic Choices Need to Be Made Simultaneously, Not Sequentially

Harvard Business Review

The CEO of a large Australian company called me to relay a particular strategy development problem his firm was facing, and ask for my advice. My Australian friend explained that each of his five business unit presidents was using the Strategy Choice Cascade, and that all of them had gotten stuck in the same place.

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Microsoft’s Bid to Make Outlook More than Email

Harvard Business Review

Email as we know it is changing—and so is Microsoft’s strategy for its cornerstone product, Outlook. This announcement suggests a shift towards a platform strategy, whereby Microsoft acts as an intermediary connecting third parties with Outlook users. Indeed, this is exactly how many other successful platforms (e.g.,

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Five Myths of a CEO's First 100 Days

Harvard Business Review

Starting off on the right foot is crucial, especially during "the first 100 days," when new top executives are under intense scrutiny to prove they're equal to the job. Unfortunately, the 100-day strategy has fallen victim to several myths that make it more difficult for leaders to lead.

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