Harvard Business Review

APRIL 29, 2013

We were unable to capitalize on first mover advantage. But first mover advantage is a simplistic tenet of global strategy. It has moved into other product categories such as travel with Ozon.travel. Moving slowly meant losing markets and, later, having to buy our way back in.

Globalization 8

Globalization First-mover Advantage Retail Business Model 8

Harvard Business Review

OCTOBER 4, 2012

To ensure first mover advantage, the schedule was extremely aggressive. And because the roles involve extensive travel and exposure to different parts of the firm, project managers leave the unit having built strong cross-cultural skills and robust relationships and networks all over the world.

Globalization 15

Globalization Innovation Team First-mover Advantage 15

Harvard Business Review

OCTOBER 4, 2012

To ensure first mover advantage, the schedule was extremely aggressive. And because the roles involve extensive travel and exposure to different parts of the firm, project managers leave the unit having built strong cross-cultural skills and robust relationships and networks all over the world.

Globalization 15

Globalization Innovation Team First-mover Advantage 15