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How to Shift Your Strategic Focus

thoughtLEADERS, LLC

Remember that your team’s time and energy is a fixed asset. Market and organizational changes can require you to shift your focus. This can mean temporarily pausing some work to accelerate or add new projects. Shifting focus doesn’t mean adding new things to focus on.

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Company Asset Management

Lead Change Blog

Computers, tools of the trade, vehicles, and buildings are the best examples of fixed assets. In a nutshell, a fixed asset is anything that a company buys intending to use for more than one year. The challenge that most companies encounter is in deciding what to do when it is time to get rid of assets.

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Status Quophiles and Quophobes

Mills Scofield

SQ : Nice idea, but we have to recognize the sunk costs of our existing fixed assets. I: We should pursue this, and figure out how to prototype and test as we go along to make sure we get it right. I: Nice idea, and let’s face it, sunk costs are, well, sunk!

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Lead with a Coherent Strategy

Coaching Tip

Way to play: They make a deliberate choice about how to add value in the market – e.g., as a value player, an experience provider, an aggregator, etc. . Bringing on more fixed assets, instead of building market-leading capabilities. How coherent is your company? Leaders must compel the organization to choose.

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Resolution 2011: Make Your Strategy Coherent

Harvard Business Review

Focus on capabilities rather than just fixed assets: Fixed assets, including brands, are more difficult to leverage across diverse businesses and tend to expire, become obsolete, or give way to related services. For more information, visit theessentialadvantage.com.

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The Three Decisions You Need to Own

Harvard Business Review

At many companies the total cash investment in acquisitions, R&D, and fixed assets has not earned back its cost of capital after adjusting for the time lag in realizing incremental benefits. How to Minimize Your Biases When Making Decisions. How P&G Presents Data to Decision Makers. Decision making Leadership'

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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

The Essential Advantage : How to Win with a Capabilities-Driven Strategy. These choices historically conferred advantage – first-mover, scale – but asset-based scale advantages have diminished in recent years, thanks to technology, cheap information, and outsourcing. by Paul Leinwand and Cesare Mainardi.