How Likely Is Your Industry to Be Disrupted? This 2×2 Matrix Will Tell You
JANUARY 29, 2018
For the latter, we measured incumbents’ operational efficiency, commitment to innovation, and defenses against attack. But companies in this state often face increasing pressure to improve efficiency and reduce operating costs in their legacy businesses, and this pressure attracts opportunistic disruptors. Previously strong barriers to entry have perished; fixed assets such as car fleets, hotels, bank branches, and landline infrastructure have become weaknesses.