How Likely Is Your Industry to Be Disrupted? This 2×2 Matrix Will Tell You
JANUARY 29, 2018
Incumbents in these industries often own established brands, proprietary technology, and control of distribution channels. Meanwhile, increasing numbers of incumbents are being compelled to adopt these technologies to stay competitive, even as cost and productivity pressures become acute. Previously strong barriers to entry have perished; fixed assets such as car fleets, hotels, bank branches, and landline infrastructure have become weaknesses.