Status Quophiles and Quophobes
Mills Scofield
NOVEMBER 30, 2011
SQ : Nice idea, but we have to recognize the sunk costs of our existing fixed assets. I: Interesting, and that will let us start adapting to our customers changing needs while we have the resources and loyalty. I: Nice idea, and let’s face it, sunk costs are, well, sunk! Listen for the 'but' in meetings and discussions.
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