Let’s face it: selling isn’t for everyone. Some people, including executives and entrepreneurs, panic at the thought of “putting themselves out there,” especially when that means asking colleagues for referrals or reaching out to past clients to drum up new business. In the past few weeks, I’ve been approached by several company leaders clamoring for help. They know they need to bring clients in the door, but don’t want to look desperate or needy or smarmy. Isn’t there a path to growth that doesn’t involve wearing a snakeskin suit?