Ten Years After Ford’s Spectacular Turnaround, What Alan Mulally Reveals About Brand-Inspired Cultural Revolution

Great Leadership By Dan

By identifying “300 different characteristics—from the chirps on the electronic key fob to the clunk of a closing door—that define the personality of its vehicles,” Ford developed a common design language that made it easier to develop single products to sell in all markets.

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Generation to Generation: How to Save the Family Business

Harvard Business Review

Consider this: In the United States alone, family-owned businesses (FOBs) are responsible for 60% of total US employment and generate 78% of all new jobs. A similar percentage held advanced degrees: 75% of FOB directors and 77% of non-FOB directors. 56% of non-FOB directors).

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Marketing for the Extremely Shy

Harvard Business Review

It's easy to imagine, as some of these executives and business owners do, that you can just "hire a marketing person" to take care of it. Unfortunately, winning clients is actually the most important part of your business, so it can sometimes be self-indulgent to fob it off entirely on an underling (you do the fun parts, and they can figure out, or not, how to make it viable). So here is my advice to the shy and recalcitrant: Recognize the difference between marketing and sales.

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Win One Free Catalyst West Ticket Today!

Ron Edmondson

As an added bonus, you can use Rate Code FOB when registering for an additional 10% off of Catalyst ticket prices! Giveaway: Win a Catalyst East 2009 CD Set About Ron Edmondson: Church planter and pastor with a heart for strategy, leadership and marketing; especially geared toward developing churches and growing and improving the Kingdom of God. Home About Consulting Church Family Leadership Navigation: Home » Encouragement » Win One Free Catalyst West Ticket Today!

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