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Ten Years After Ford’s Spectacular Turnaround, What Alan Mulally Reveals About Brand-Inspired Cultural Revolution

Great Leadership By Dan

With One Ford, he put the purpose and values of the Ford brand at the center of the organization and unified the company’s people, plans, operations, and products to restore the brand to automotive leadership. But one angle that hasn't yet been covered is the brand-inspired cultural revolution he led inside the organization.

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Marketing for the Extremely Shy

Harvard Business Review

Unfortunately, winning clients is actually the most important part of your business, so it can sometimes be self-indulgent to fob it off entirely on an underling (you do the fun parts, and they can figure out, or not, how to make it viable).

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Generation to Generation: How to Save the Family Business

Harvard Business Review

Consider this: In the United States alone, family-owned businesses (FOBs) are responsible for 60% of total US employment and generate 78% of all new jobs. A similar percentage held advanced degrees: 75% of FOB directors and 77% of non-FOB directors. Furthermore, less than a quarter of FOB directors (vs. Director Profiles.

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