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Online Focus Groups As Effective As In-Person

The Horizons Tracker

Research from the University of Texas Health Science Center at Houston suggests that online focus groups are an effective way to gather data on even the hardest to reach constituents. The author was concerned that an online focus group would reduce participation and ultimately lower the quality of data collected.

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Leading Question: Are You a Barrier Buster?

The Practical Leader

This often starts with surveys and/or third-party interviews or focus groups. Use focus groups (a cross-section of frontline staff) to test new management directions before making grand announcements to everyone. The facilitators then prepare a summary report.

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How to Be a Better Team Leader: A Case Study

Let's Grow Leaders

After all this was a recognition focus group for the top reps in this enormous call center. Team Leader Turmoil “I used to be one of those disengaged reps, you’re talking about.” We were all a bit shocked by Mike’s response. Several of whom were on the short-list to become team leaders.

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The Transformation Playbook: Mastering the Message That Moves Organizations Forward

Rich Gee Group

Conduct research or focus groups to uncover real employee experiences that can be incorporated into the narrative. Additionally, incorporating the voices and perspectives of various stakeholders can add depth and authenticity to the narrative, fostering a sense of shared ownership.

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The Transformation Playbook: Mastering the Message That Moves Organizations Forward

Rich Gee Group

Conduct research or focus groups to uncover real employee experiences that can be incorporated into the narrative. Additionally, incorporating the voices and perspectives of various stakeholders can add depth and authenticity to the narrative, fostering a sense of shared ownership.

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Using AI To Augment Vehicle Design

The Horizons Tracker

Instead, “theme clinics,” involving large focus groups of highly-targeted consumers evaluating designs on paper, are relied upon. As a result, companies end up spending vast amounts of money and manpower on designs that ultimately fail to connect with focus groups and are subsequently abandoned.

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The Pros And Cons Of Working Remotely

The Horizons Tracker

The findings emerged from a number of focus groups involving both managers and non-managers from a wide range of different sectors. Things were not all bad, of course, and a number of positives emerged from the focus group. The paper explores some ways people who have continued to work remotely can do so effectively.

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