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The Things That’ll Encourage Your Customers to Choose Your Products

Strategy Driven

And that all starts with feedback from customers and relevant focus groups. It’s important to understand the standards and regulations in the industry within which you operate. You can then make the tweaks and changes that are required to persuade a larger proportion of your target customers to make a purchase.

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Managerial Leadership Training Tool: Using DTC Operator Innovation Planning

Mike Cardus

Dimension Time Cost Operator. Dimension Time Cost Operator (DTC) – is a tool for for seeing problems differently exploring ideas of extremes in size and cost. The DTC Operator can work to release Psychological Inertia. Generally the DTC Operator is used in solving more tangible, mechanistic problems.

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Are You Ready for Recovery?

Leading Blog

A Transpersonal Leader operates beyond their own ego and personal drivers and balances the needs of all the organization’s stakeholders. Thus, the transpersonal leader can set the ‘future-focused’ group up with the autonomy to use their fully conscious decision-making processes to create a myriad of ‘what if’ options.

McKinsey 321
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3M’s SVP of HR Kristen Ludgate on a Better Way to Attract Top Talent

HR Digest

We led focus groups, created advisory and steering teams, and engaged our executives in workshops and feedback sessions. As we continue to bring our culture to life in our operating model and our HR practices, we continue to use surveys, crowdsourcing, focus groups and other tools to ensure our people are heard.

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An Agile Culture Ripples Out From the Leadership Team

The Practical Leader

Key findings include: Senior leaders of successful agile transformations “quadrupled the time spent on strategy (from 10% to 40%) and reduced the time spent on operations management by more than half (from 60% to 25%).” Meetings need be focus less on operating details and more on strategic issues.

Agility 83
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Moose Mess: Boeing’s Culture May Have Caused Those Tragic Crashes

The Practical Leader

She writes, “The accidents and the resulting media attention together create a real wake-up call for Boeing… what’s required, however, is more than operational fixes. It is nothing less than a full organizational culture change.” ” This is a classic moose-on-the-table problem. What should I/we stop doing?

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Knowledge Is Power. Data Isn’t.

In the CEO Afterlife

When I was a CMO and CEO, I operated with an entrepreneurial mindset that required taking decisions as early as possible. Not everyone or every organization can, or should operate this way. At Apple, Steve Jobs never wanted research from focus groups or quantitative usage and attitude studies.

Power 100