The Big Picture of Business: The Colonel and Me
Strategy Driven
JUNE 7, 2013
My entertainment mentors were Cactus Pryor and Bob Gooding. ’ I commissioned focus groups. To test the premise, I staged a focus group dinner meeting at a prominent inner-city church, eliciting ideas and insights. The Colonel had just founded a fast food empire called Kentucky Fried Chicken. Its CEO (John Y.
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