Strategy Driven

JUNE 10, 2011

After all, they conducted focus groups in a Chicago suburb for one of their industry-leading clients. One focus group in a suburb of the third-largest city in America will not capture the essence of the Heartland lifestyle. -based agency recently told me that her team understood the Heartland consumer. About the Author.

Brand 50

Brand How To Marketing Focus Group 50

The Horizons Tracker

NOVEMBER 22, 2023

They employ various lobbying tactics to sway governmental decision-makers, presenting arguments that support the maintenance of the status quo and align with their business objectives. These options include surveys, focus groups, town hall meetings, citizen assemblies, and collaboration with civil society organizations.

Policies 119

Policies Politics Objective Resistance 119

Harvard Business Review

MARCH 8, 2011

It made us think, what does one do when the run of the mill communication tactics just don't cut it anymore? Through some quick and dirty focus groups and interviews at all levels of his organization, he got some clear direction on what would really make a difference. That's what our client did.

Fashion 13

Fashion Executive Coaching Tactics Focus Group 13

Strategy Driven

JANUARY 26, 2011

Instead of the ‘old’ method of relying on focus groups that meet behind two-way mirrors, it’s time to engage customers in a two-way conversation to innovate new products and services that matter. Rule 6: Rely on Others for Growth and Innovation. Take Mountain Dew, for example.

Media 67

Media Learning-by-Doing Open-book Company 67

Strategy Driven

NOVEMBER 8, 2010

Yes, set up a “focus group” of employees to serve as community leaders who will shepherd your company into the social networking world, but don’t put all of the power in their hands. Pitfall #7: Neglecting employees, partners, investors, or customers when building your Social Nation.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

OCTOBER 23, 2014

Indeed, studies show that it is far easier to demotivate people (at either the top or the bottom of the performance curve) by being transparent with them about their performance than it is to motivate them with similar tactics.

Efficiency 8

Efficiency Bottom-up Self-aware Productivity 8

The Horizons Tracker

FEBRUARY 5, 2020

It was also used by the government however, and their tactics differed significantly, with their strategy clearly intended to try and suppress mass movements. “The opposition was using short hashtags to coordinate different groups on a single message.

Short-term 95

Short-term Media Tactics Focus Group 95

Strategy Driven

JUNE 7, 2013

The Business Tree : Growth Strategies and Tactics for Surviving and Thriving. ’ I commissioned focus groups. To test the premise, I staged a focus group dinner meeting at a prominent inner-city church, eliciting ideas and insights. by Hank Moore. Any company or organization is like a tree. Its CEO (John Y.

Franchising 66

Franchising Budgeting Pryor Consultative 66

Strategy Driven

JUNE 6, 2014

The Business Tree : Growth Strategies and Tactics for Surviving and Thriving. Conduct focus groups. The sales of those promotional pieces caused the line to grow out of the restaurant door. People were just buying the promotion in order to get through the line. by Hank Moore. Any company or organization is like a tree.

Franchising 75

Franchising Marketing Strategy Strategic Planning 75

Harvard Business Review

MARCH 26, 2013

So far the self-examination has focused chiefly on its sales techniques; as detailed in the RNC report and Robert Draper's New York Times Magazine cover story last month on young Republican operatives, GOP pollsters have been convening lots of focus groups in which people tell them the party comes across as old, angry, and out of touch.

Brand 8

Brand Productivity Products P&L 8