Strategy Driven

NOVEMBER 7, 2020

Some of the outsource administration you could consider are: Surveying, polling, and focus group tests. Travel arrangements. Build processes and systems to ensure that the outsourcer can support you well. Data collection and research. Compiling reports. Virtual assistant. Document management and organization.

Outsourcing 62

Outsourcing Human Resources Learning Curve Marketing 62

QAspire

OCTOBER 24, 2010

Establish quality circles or improvement/quality focus groups and rotate people to give everyone a chance to participate. Let people at all levels know that excellence in work is not optional. Use these meetings to give them a broad overview of strategies and purpose.

Quality 122

Quality TQM Directory Belief Systems 122

Skip Prichard

AUGUST 25, 2019

I’d need to conduct a dozen customer and employee focus groups to fill in the gaps if I wasn’t having regular check-ins with the shoeshine guy.” A traveler on an important journey comes to a raging river. When fellow travelers point this out, she’s incredulous: “You don’t understand,” she says. “If Relinquish Your Rafts.

Competitive Advantage 92

Competitive Advantage Leadership Analysis Tips 92

Next Level Blog

JULY 23, 2010

Main | Business Travel Divas Turn Themselves In » July 23, 2010 Fear Kills In case you didnt see it, a report in the New York Times earlier this week offers a stark example of what can happen when the culture of an organization discourages open and honest dialogue. Thats Not Leadership.

Executive Coaching 167

Executive Coaching Open-book Blog Report 167

Strategy Driven

JUNE 10, 2011

After all, they conducted focus groups in a Chicago suburb for one of their industry-leading clients. One focus group in a suburb of the third-largest city in America will not capture the essence of the Heartland lifestyle. -based agency recently told me that her team understood the Heartland consumer.

Brand 50

Brand How To Marketing Focus Group 50

Harvard Business Review

APRIL 3, 2015

Just a few months ago, I was wrapping up a busy year of travel to wait out the last few weeks of my third pregnancy. Travel, Inc., An editor at the highly influential magazine Travel + Leisure picked up the cause, and helped me push it out to additional networks. and Fortune Magazine. My Twitter feed exploded.

Media 8

Media Airlines Travel Brand 8

Harvard Business Review

NOVEMBER 27, 2015

Travel & Tourism. Burberry Group. InterContinental Hotels Group. Travel & Tourism. Travel & Tourism. Travel & Tourism. Vodafone Group. Imperial Tobacco Group. Travel & Tourism. Ocado Group. Travel & Tourism. Travel & Tourism. Technology.

Tourism 8

Tourism Telecommunications Automotive Company 8

Harvard Business Review

JULY 15, 2015

Social media is in effect a massive focus group that can provide intelligence about brand perception, services, competitors, and potentially disruptive trends. One leading hotel chain, for example, provides travel tips to travelers, even those not staying with them, to further its mission of hospitality.

CRM 8

CRM Company Airlines Guidelines 8

Harvard Business Review

SEPTEMBER 7, 2011

For much of the past 15 years, almost anyone with a spark of adventure was eager to leave a career in a state-owned enterprise (SEO) for the chance to get rich, travel, and innovate. What's going on? The rewards were there, but they came at a high price. Government jobs generally offer shorter hours.

Travel 10

Travel Survey Marketing Budgeting 10

Harvard Business Review

AUGUST 7, 2018

This can come from a variety of sources including: in-depth interviews of stakeholders, listening to stakeholder stories about their experience with you and the competition, feedback via your complaint and suggestion systems, focus groups and even casual conversations with stakeholders.

Strategic Planning 15

Strategic Planning Planning Document Airlines 15

Harvard Business Review

MARCH 22, 2013

Before investing in new services, Barbara Messing, CMO of travel site TripAdvisor, puts concepts to the test by using a "dummy banner" to advertise whatever feature the company is considering. Before launching a campaign, check to see which hypotheses on your learning agenda will be put to the test.

Marketing 17

Marketing Metrics Agility Budgeting 17

Harvard Business Review

OCTOBER 26, 2012

Ronn, who helped P&G turn Swiffer and Febreze into billion-dollar brands, believes that small-sample contextual research is much more valuable than larger sample focus groups. Constraints. One of the time-tested paths to growth is to develop an innovative means around a barrier constraining consumption.

Sample 14

Sample Innovation Software Airlines 14

Harvard Business Review

AUGUST 31, 2017

Mary sought care at a large academic medical center with multiple entrances and towers; at times she was expected to travel long distances due to the sheer size of the facility. The team would use qualitative research methods, such as surveys, focus groups, and observations, to better understand people’s experiences.

Health Care 14

Health Care Transportation Mayo Cost 14

Strategy Driven

JANUARY 26, 2011

A community of travelers help us select hotels that meet our personal preferences thanks to Trip Advisor. Instead of the ‘old’ method of relying on focus groups that meet behind two-way mirrors, it’s time to engage customers in a two-way conversation to innovate new products and services that matter.

Media 67

Media Learning-by-Doing Open-book Company 67

Harvard Business Review

MARCH 22, 2013

Before investing in new services, Barbara Messing, CMO of travel site TripAdvisor, puts concepts to the test by using a "dummy banner" to advertise whatever feature the company is considering. Before launching a campaign, check to see which hypotheses on your learning agenda will be put to the test.

Marketing 10

Marketing Metrics Agility Budgeting 10

Harvard Business Review

JUNE 26, 2017

Market research had shown that committed maniacs like Toby were already shelling out that kind of money (sometimes more) just to travel to registration sites. “Like in focus groups? Moreover, many signed up for multiple events in case later they weren’t able to get into their first choice. ” she said.

Case Study 8

Case Study Brand Proposal Chief Operating Officer 8

Harvard Business Review

AUGUST 17, 2015

Hospitality companies are also deriving quick, highly actionable insights by combining GPS information with the experiences and rituals that travelers and guests are recording and sharing with them. How far from the hotel do solo travelers tend to go at night, and how does that differ by gender?

Document 8

Document Marketing Learning-by-Doing Travel 8

Harvard Business Review

NOVEMBER 20, 2015

He had reflected deeply on the matter, as he knew that this was not a journey to be travelled in a half-spirited manner. McKay reasoned that by articulating why RBC existed as an organization, the process itself would serve as the glue that would bind the organization together and the grease that would enable bold and decisive action.

Crisis 8

Crisis Banking CEO Business Model 8

Harvard Business Review

OCTOBER 2, 2018

Airbnb considers hosts, the people who rent out their homes, to be customers, so it facilitates employee-host interactions by requiring employees to stay in Airbnb rentals whenever they travel for business. The company also asks employees to let hosts stay with them when they attend meetings at the Airbnb offices.

Short-term 12

Short-term Learning-by-Doing Participative Human Resources 12