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‘Good’ Is Not Enough

Lead Change Blog

Nearly three-quarters of a customer’s loyalty is determined by how that customer is treated. Customer loyalty, on the other hand, is the perfect antidote to fickle consumers who will bail on you at the first minor hiccup. Focus on adding strategies that foster customer loyalty and consistently exceed their expectations.

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Unexpected Leadership Lessons that Mobsters Can Teach Lawful Leaders

Leading Blog

The Mafia values immorality, loyalty, resourcefulness, and steadfastness and attracted and retained mobsters with these values. Staying in the family required unyielding loyalty and a code of silence. Forrester is the co-author of Relentless: The Forensics of Mobsters; Business Practices.

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'Good' Is Not Enough

Lead Change Blog

Nearly three-quarters of a customer’s loyalty is determined by how that customer is treated. Customer loyalty, on the other hand, is the perfect antidote to fickle consumers who will bail on you at the first minor hiccup. Focus on adding strategies that foster customer loyalty and consistently exceed their expectations.

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10 Tips For Successfully Opening And Managing Your Retail Store

Strategy Driven

It’s not uncommon for retail stores to introduce customer loyalty programs – examples include Amazon Prime and Starbucks Rewards – or use marketing tools, e.g., ReferralCandy. As predicted by Forrester last year, in 2024, brick-and-mortar stores will account for 72% of all retail sales in the United States.

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Why Email Marketing is King

Harvard Business Review

For that, we have Forrester data: only about $1.5 It took a group of 105,000 customers in its loyalty club database, divided them into three groups of 35,000, and marketed to the three groups differently, as shown in the chart below (click to see a larger version). According to eMarketer, this year U.S.

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The Logic Behind Amazon’s Prime Day

Harvard Business Review

The purchase loyalty engendered by this program is reflected in the big difference between Prime vs. non-Prime customer spending. Forrester Research estimates Amazon loses $1 billion to $2 billion annually on Prime shipping costs. One click assures home delivery in two days or less.

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Online Shopping Isn’t as Profitable as You Think

Harvard Business Review

Census Bureau, ComScore, eMarketer, and Forrester. Price comparisons are always tricky: they are complicated by the basket of items selected, how promotions and coupons are treated, the handling of loyalty program rebates, and many other variables. Growth rates first. Several organizations track e-commerce sales, including the U.S.

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