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Artificial Persuasion: The Invisible Brand

Leading Blog

A survey of 4500 people in 2017 by Forrester Research found that some 36 percent of adults say they actually prefer using digital customer service—including bots—over interacting with a human.”. Through psychotechnology these brands operate invisibly, but collectively they are reshaping the market and the role of marketing.”.

Brand 281
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10 Tips For Successfully Opening And Managing Your Retail Store

Strategy Driven

Retail managers can incorporate technology into business operations to streamline sales and provide buyers with a better user experience. As predicted by Forrester last year, in 2024, brick-and-mortar stores will account for 72% of all retail sales in the United States.

Retail 107
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Are We Experiencing A Technology Tsunami?

Rich Gee Group

What’s the impact on organizations like Symantec (virus), Gartner/Forrester (advisory), HP (printing), and Microsoft (operating systems)? Is the same thing happening in the tech industry and all ancillary organizations who attach themselves like barnacles to tech? If so, what is the impact on the industry? Is it getting cheaper?

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Mars Incorporated: A Sweet Place to Work

Coaching Tip

It is still 100% family-owned -- now by the three elderly offspring of Forrest Mars Sr., For example, a typical Mars plant manager influences associates by his or her ability to pace development of operational systems and innovative approaches. These operational managers' value to Mars is they initiate or design positive changes.

Forrester 130
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How to Keep Your Team Agile and Aligned Under Pressure

Strategy Driven

You can see this play out in your daily operations and ultimately in the P&L. No one (besides Forrest Gump maybe) meanders their way to success. As a leader, you are constantly trying to maximize the magical effort to effectiveness equation (a.k.a. efficiency). This asset is, of course, alignment.

Agility 62
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Integrated Marketing and Social Networks

Coaching Tip

We think every industry is going to be rebuilt around social engagement," Chief Operating Officer Sheryl Sandberg said. Sources: The Wall Street Journal, [link] and Forrester Research, Inc. Facebook already helped spur a new crop of videogame companies designed around interacting with friends, Ms. Seth Godin: Poke the Box.

Marketing 102
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2018 Workforce Forecast | Herman Group

Chart Your Course

For the foreseeable future, we will still need skilled workers to operate most machines. In a recent study, Forrester Research reported “close to 15 million new jobs will be created in the US alone over the next decade as a result of automation and smart machines.”

Trends 100