Franchising Human Resources Marketing Productivity 
ExactHire - Leadership
FEBRUARY 24, 2022
The expectations business leaders place upon their human resource departments are increasing. Of course, human resource professionals came into their roles with a higher calling: cultivating the company’s human capital, its employees. The times have caught up with the nobler side of human resources.
In the CEO Afterlife
DECEMBER 11, 2011
by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. In the CEO Afterlife.
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In the CEO Afterlife
DECEMBER 31, 2011
I began blogging about leadership, strategy, marketing and life last February. My fascination isn’t my productivity; rather, it is the source of the idea. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises.
Tanveer Naseer
DECEMBER 8, 2015
Diversity Matters I’m sure this comes across as a politically correct slogan initiated by someone in the Human Resources Department, but that completely misses the point. Every General Manager of a sports franchise will tell you that building a great team is far from a science.
Harvard Business Review
APRIL 19, 2016
Some companies increase their social media staff to offer live responses during big events like the Super Bowl or the Grammys, but then they return to predominately one-way social media or content marketing. Here is a simple process from my book Social Media Strategy, Marketing, and Advertising in the Consumer Revolution.
Harvard Business Review
SEPTEMBER 4, 2013
Women-owned entities in the formal sector represent approximately 37% of enterprises globally — a market worthy of attention by businesses and policy makers alike. Innovation : When defining innovation as "offering products that are new to some or all customers" in some regions — including the U.S. And in the U.S.,
Harvard Business Review
JANUARY 20, 2014
Schulman: The global head of human resources at American Express was on the board at Virgin Mobile, where I was CEO. Instead of thinking about technology for technology’s sake, we studied the real consumer pain points in the market. We have over 1 million Bluebird accounts, and over $1 billion has been loaded onto this product.
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