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Strategies to Transform Your Small Business into A Large One

Strategy Driven

Small businesses play a large role in the world’s vibrant economies, as they employ many people and drive innovation and competitiveness. Extend your market reach. Making your products or services available to new customers is a great way to expand your small business into a large one. Introduce new products and services.

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6 Modern Business Growth Strategies Every Entrepreneur Should Know

Strategy Driven

Growth is a significant indicator that your business is on the right track and involves taking more risks, developing innovative ideas, and identifying the right audience. It takes a fair amount of research, and you would have to consider several factors, such as its proximity to your target market, among many others.

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The Ten Commandments of Business Success

Women on Business

She was long dead when I first discovered Martha Matilda Harper and her amazing feat of launching modern franchising even though she had been a servant for nearly a quarter of a century. History buried its memory of the 500+ franchises she sprouted and staffed with other poor women. Guest Post by Jane Plitt. Competitors appear.

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Find Your Ideal Job and Build Your Dream Business

Leading Blog

Having worked with more than 10,000 entrepreneurs, innovators, inventors, hobbyists and side hustlers, they often struggle with when it is appropriate to leap from the job environment into the entrepreneurship maze. Most people see this dichotomy and feel that they need to choose one dream over the other.

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Turnarounds and the Big Play | In the CEO Afterlife

In the CEO Afterlife

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. In the CEO Afterlife.

CEO 201
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Using Experiments to Launch New Products

Harvard Business Review

One simple and often overlooked way for larger companies to experiment is to randomize the introduction of new products across a set of markets. To answer those questions, Duncan and his team conducted an experiment, launching Express Pool in six large markets and then comparing metrics in the launch cities with those in others.

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Lafley's Ambiguous "Gift" of Innovation Failure

Harvard Business Review

As Lafley recalled, P&G had planned to quietly test market Vibrant — their bleach offering to rival Clorox — in out-of-the-way Portland, Maine. Clorox effectively trashed P&G's new product initiative. They throttled a potential David — or Goliath — in its test-marketing crib. Clorox found out. "Do