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How to Turn Your Hobby into a Business

Strategy Driven

Instead, do thorough market research to ensure your business idea isn’t making sense to you alone. Market research involves you collecting as much information as possible regarding your target customers, asking the right questions, analyzing potential competitors, and discovering your target market. Implement Your Strategy.

How To 66
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Turnarounds and the Big Play | In the CEO Afterlife

In the CEO Afterlife

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. In the CEO Afterlife.

CEO 201
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How Marketers Can Start Integrating AI in Their Work

Harvard Business Review

According to Constellation Research , businesses across all sectors will spend more than $100 billion per year on Artificial Intelligence (AI) technologies by 2025, up from a mere $2 billion in 2015. The marketing industry will be no exception. Data-Driven Marketing. Using AI in Marketing. Insight Center.

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What Digital Change Demands of IT Organizations - SPONSOR CONTENT FROM DXC TECHNOLOGY

Harvard Business Review

And that means buying more new technology: IT organizations must adopt new platforms and processes and integrate services in new ways. Read More from DXC Technology: Is Your Company Adapting Fast Enough to Thrive in an Increasingly Digital World? Are IT organizations ready for the challenge?

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Using Analytics to Predict Hollywood Blockbusters

Harvard Business Review

The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined. But recent advances in digital production and distribution (prompted by companies like Netflix, Hulu, and Redbox) have extended the overall productivity and reach of the film industry.

Film 15
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Using Analytics to Predict Hollywood Blockbusters

Harvard Business Review

The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined. But recent advances in digital production and distribution (prompted by companies like Netflix, Hulu, and Redbox) have extended the overall productivity and reach of the film industry.

Film 15
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Sales Bonuses Are Supposed to Motivate, So Don’t Waste Them on Easy Targets

Harvard Business Review

One technology company targeted a 50:50 pay mix for salespeople in new customer acquisition (CA) roles, but a 70:30 mix for salespeople in account management (AM) roles. Franchise sales have nothing to do with salespeople. Products such as chronic care medications have high carryover. Free sales come in two forms.