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On Creative Accounting: Two Creativity Myths

Harvard Business Review

Say that in a roomful of managers, and you get nervous laughter. Wall Street's " financial innovations " of recent years seem to have given creativity a bad name. As long as the new ideas cohere with ethical standards, and generally accepted accounting principles ( GAAP ), they can yield immense benefits. The Balanced Scorecard's primary form of novelty is that it takes into account the intangible assets that are so crucial for information-age companies.

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