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A Blueprint for Digital Companies’ Financial Reporting

Harvard Business Review

The company’s first revenues indicate the acceptance of its product or services by customers. When multiple players compete for the same space, revenues indicate the progress towards achieving market leadership that creates the dominant protocol for industry partners, suppliers, and customers. (In

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How B2B Software Vendors Can Help Their Customers Benchmark

Harvard Business Review

Microsoft, for example, has a program called MyAnalytics that informs customers of its Office productivity software about how much time they spend on various tasks, and the size and strength of their communications networks. It is even possible to hold up the data mirror to individual technology users.