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Brands Represent Risk Mitigation for Consumers

Strategy Driven

Some economists explain brands from a game-theory perspective. They say that brands are a mechanism for companies to engage customers in repeated games. All McDonald’s locations in rest stops are directly owned and operated by the corporation. Nan Hua is a founding partner of Shanghai H&H Marketing Consulting Co.,

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Real Leaders Become Awakeners

The Empowered Buisness

In today’s ever increasing complexity and change, you are being called to operate at a new level of consciousness. While awakening is definitely not a common term within organizations, leaders who operate at a high level of consciousness and being are the awakeners in the business world. It’s a sign your soul is stirring ….

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How to Make Unlimited Vacation Time Work at Your Company

Harvard Business Review

Leaders who successfully implement unlimited vacation policies operate in companies that are already high in trust. Marketing company HubSpot lets salespeople reduce their monthly quota twice a year to coincide with their vacation time.

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How to Create Remarkable Teams PART 2 – Collaboration

Ask Atma

Examples could come from art, comics, film, music, architecture, economics (weird black markets), music, media, etc… Creating opportunities for team members to communicate and share both creatively and intellectually improves team communications and fosters innovation. 5) Operational Transparency -.

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Research: Missing Product Information Doesn’t Bother Consumers as Much as It Should

Harvard Business Review

After one of her patients dies on the operating table, a lawyer for the patient’s family discovers that the surgeon deliberately withheld the mortality data. Theoretically, marketers could take advantage of this information glut to withhold facts and figures they’d prefer we didn’t see.

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A Wall Won’t Secure the U.S.-Mexico Border, but Economic Policy Could

Harvard Business Review

What the United States needs are smart economic policies that disrupt the market forces that are currently driving undocumented immigration. Many of these coyotes are freelancers, shoestring operations that survive in the marketplace thanks to the U.S.’s million American jobs that depend on that trade.