Your Strategy Has to Be Flexible — But So Does Your Execution
Harvard Business Review
NOVEMBER 14, 2017
Action plans and Gantt charts can span many pages in pursuit of precision and concreteness. In 1992, to free-up warehouse space, the UK team promised free airline tickets to customers who purchased more than £100 worth of its products. But such a simplistic view of execution can be misleading and can reduce actual impact.
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