Remove Gilbert Remove Leadership Remove Marketing Remove Project
article thumbnail

How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

This seems to be a key question on the minds of not just marketers, but company strategists these days. This intensive customer focus has increased as technology-enabled transparency and online social media accelerate an inexorable flow of market power downstream from suppliers to customers. How well do you know your customers?

article thumbnail

How to Revive a Tired Network

Harvard Business Review

When it comes to stepping up to leadership, your network is a tool for identifying new strategic opportunities and attracting the best people to them. And in a connected world, build­ing stronger external networks to tap into the best sources of insight into environmental trends is also part and parcel of the leadership role.

How To 8