Leadership: A Global Perspective

N2Growth Blog

This fall, I embarked on a worldwide quest to gain insights and perspectives on global leadership in the 21st century. Opening your mind to global perspectives can inspire you to improve yourself and the people around you too.

Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). W HO IS Gen Z?


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How to grow sales on a downsized marketing budget

Strategy Driven

Businesses are often quick to slash marketing budgets in times of disruption, and the response to the recent economic upheaval has been no different. How can business leaders confidently continue to invest in marketing during such a volatile time when both budgets and timelines are tight?

Building A Friendly Digital Marketing Plan For 2021

Strategy Driven

Many businesses have identified the opportunity and are working to strengthen digital marketing activities. The way in which we used to market traditionally is changing, in all areas. In B2B, too, most of the marketing activity has gone digital So what do we identify?

Brand Marketing Opportunities and Challenges for 2013

Women on Business

NEWS AND INSIGHTS UPDATE: Are you ready to market your brand and get big results in 2013? It’s just as important to develop and promote your personal brand in order to reach your career goals as it is for a company to market its brands. 2013 will be a year filled with opportunities and challenges for brand marketing. Brands need to embrace visual content to tell their stories in 2012 just like the global audience has.

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3 Wall Street Terms You Need To Know To Play the Stock Market

Strategy Driven

Understanding financial news is a key part of participating in the stock market. Many of these firms also work with nonprofits; for instance, Teneo’s Declan Kelly has a longstanding relationship with advocacy network Global Citizen.

What The Top Chefs Can Teach Us About Achieving Our Goals

Tanveer Naseer

These shows also prove to be insightful on how leaders can improve their ability to guide their organization forward in today’s evolving global market and workplaces. To help illustrate some of the lessons we can learn from the experiences of these top chefs, let’s take a look at the following four questions to help you evaluate the approach you take in leading your team and organization towards attaining your shared goals.

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Have You Tied Your Organization’s Goals To Your Noble Cause?

Tanveer Naseer

Why do the goals that you’ve set out for your team to accomplish matter? At first, the answer to this question might seem obvious – the goals you’ve established are meant to ensure your organization’s continued profitability, to increase or sustain your market share, create a new demand for your products or services, and so forth. So how can you make sure the goals you’ve set out for your organization are aligned with your noble cause?

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Improve Marketing Emails to Boost Sales

Strategy Driven

Instead of sending the same tired sales and marketing emails you typically blast to customers, take this week and the following tips to put a new spin on your digital customer communications. Remember Your Audience – don’t get so caught up in what the goal of your email campaign is you forget the audience. You just finished reading Improve Marketing Emails to Boost Sales ! The post Improve Marketing Emails to Boost Sales appeared first on StrategyDriven.

The Right Way To Disrupt Markets (Hint: You Might Be Doing it Wrong)

Strategy Driven

But it didn’t happen overnight, and there are many ways that this new style of manufacturing could have gone wrong, instead of becoming the market disrupter that it is today. Market disruption has become something of a buzzword over the last decade or so. It’s the ultimate goal of most entrepreneurs: find a new, better way of doing things that will become the new normal. The right way to disrupt the market is a more calculated, step-by-step planning process.

Does Your Company Have What It Takes to Go Global?

Harvard Business

Ask managers responsible for global business development how they determined their companies’ growth potential when they entered new international markets, and most will cite an array of positive factors external to their organizations, things such as favorable country-specific economic and market trends, rising GDP, a growing middle class, increasing incomes, and strong demand for high-quality goods and services. Publicly reinforcing stated goals.

What Blockchain Could Mean for Marketing

Harvard Business

A higher “Volume” of data has led to more efficient decision-making in numerous instances, such as in programmatic marketing and in banking. In the field of data-driven marketing, an answer to addressing this limitation lies in blockchain technology. Ad fraud is pervasive, and costs marketers and publishers a significant amount of money. And the cost of ad fraud globally is expected to increase to $50 billion over the next decade. Data-Driven Marketing.

Become a Brand Renegade

Leading Blog

Our end goal was to hire not only the artist and body piercer with the most talent but someone who understood and could adapt to our company culture. These and other partnerships added value to both parties’ brands and gave Club Tattoo global exposure. Marketing

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What Marketers Should Know About Personality-Based Marketing

Harvard Business

Communicators and marketers can now adopt a personalized approach to their work, ideally one based on behavioral science. But the execution lags behind the science while the claims of some marketers as to what personality marketing can do far exceed it. Moreover, public controversies like the Facebook and Cambridge Analytica story threaten personality marketing’s potential before it has really matured. We believe that includes personality marketing.

The Most Common Mistakes Companies Make with Global Marketing

Harvard Business Review

Marketers often find themselves at the forefront of a company’s global expansion. The marketing team is usually responsible for carrying out the market research that will determine where a company should expand, and it’s usually charged with creating a plan for attracting customers. Developing a global market entry strategy requires more complex and specialized market research. Is the average purchase price higher in a given market?

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Managing Talent in a Passion Driven Job Market

Strategy Driven

However, it is common, that when we think about talent management, the systems we create around it are usually geared towards the long-term goals and strategy of the enterprise. In essence, we funnel people into the vision, goals and strategy we have for the company. while people are still willing to grow in vertical path, many seek to grow horizontally and cross-functionally) and global (e.g. You just finished reading Managing Talent in a Passion Driven Job Market !

Good Cybersecurity Can Be Good Marketing

Harvard Business

Recent research conducted by IBM among global boardroom and C-suite executives in 28 countries found that better cybersecurity is among their top technology priorities. ” As a result, marketers and their employers are missing a potentially powerful brand- and business-building opportunity: leveraging online security measures as a way to build trust with shoppers, which will ultimately lead to increased sales. Security & privacy Technology Marketing Digital Article

A Refresher on Marketing ROI

Harvard Business

Companies spend a lot on marketing communications. In fact, global spending on media is expected to reach $2.1 And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. I talked with Jill Avery, a senior lecturer at Harvard Business School and coauthor of HBR’s Go To Market Tools , about this concept and what it tells leaders about their spending on marketing. Juan Díaz-Faes for HBR.

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Startup Accelerators Have Become More Popular in Emerging Markets — and They’re Working

Harvard Business

For decades, we have heard that emerging markets are poised for huge growth that will yield even greater prosperity. Much like their famed Silicon Valley counterparts, emerging market accelerators aim to boost startups’ potential for raising growth capital. We wanted to examine whether the boost that accelerators give in emerging market contexts is different from similar programs in North America or Europe. 5 Principles for Innovation in Emerging Markets.

12 Strategic Thinking Questions That Yield Big Results. The Bonus Question Is The Punch Line.

The Empowered Buisness

For 3-4 days, I spend time by the ocean simply reflecting, letting go of any goals, plans or expectations. Vision, Goals and Strategies. As you envision where you want your company to be in 10 years, what BHAGs (big hairy audacious goals) do you see your company achieving? Markets, Competitors and Customers. How are you staying on top of changing global, competitive, market, economic and technology trends to uncover hidden opportunities?

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The Sales Role Multinationals Need in Emerging Markets

Harvard Business

Marketing? For many executives battling through economic headwinds in emerging markets, the answer tends to be wherever they think someone will provide the strongest boost to top-line growth, which usually means hiring an additional sales or marketing manager to support the commercial front lines. The closest analogy for this is an airline status program where you earn status based on whether you engage in a defined set of behaviors or achieve certain goals (e.g.,

How Selling Online Can Save Businesses Post-COVID

Strategy Driven

The ongoing global health crisis has really shown businesses that can pivot to new ways of working will be the businesses that survive, and those that don’t will be the businesses that fail. In a post-COVID world, we’ll all be looking at buying and selling very differently.

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Global Boards Help Make Companies Global

Harvard Business Review

For organizations to endure, they must strike a balance between risks and rewards, short-term objectives and long-run goals, autonomy and control, and the interests of various stakeholders. Above all, though, companies should consider diversity of geographic experience if they wish to grow globally. Although companies' dependency on emerging markets is growing, their boards aren't keeping pace with that trend. Other global companies have similar boards.

Does Your Team Have a #1 Priority?

Great Leadership By Dan

And nothing brings a team together more than one shared, most important goal. Patrick Lencioni refers to this top priority as a “Thematic Goal” in his books Silos, Politics and Turf Wars and The Advantage, and in practice, often refers to it as a “rallying cry” for a team or organization.

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5 Tips to Generate Sales for Your Dropshipping Business

Strategy Driven

With thousands of other dropshippers in the market, you’ll need the right strategies, the best dropshipping tools, and a can-do attitude for your business to beat competitors and gain massive profits. Marketing & Sales business management Dropshipping Entrepreneurship Marketing and Sales

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How the Best Global Employers Convince Workers to Join and Stay

Harvard Business

“ Employer branding ” is no longer simply a concern for recruitment marketing; it is also a key component of effective organizational leadership. With this in mind, my firm Universum recently conducted a survey to determine what the best global employers are doing to convince workers to join and stay with them. These persona-oriented profiles make it easier to market content to specific target groups, and help you find the right talent.

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How Digital Marketing Impacts Business Growth

Strategy Driven

If your business isn’t implementing the latest and most cutting-edge digital marketing methods (such as search engine optimization, content marketing, influencer marketing, and social media marketing), then you’ll lose out to business competitors who’re more adept at adopting — and harnessing — the best practices. Listed below are some of the reasons why your company should adopt some of the latest digital marketing practices to stay ahead of the competition.

How Bold Corporate Climate Change Goals Deteriorate Over Time

Harvard Business

One response to today’s climate crisis has been a belief that markets and corporate innovation will provide the solution. During this period, climate change became a central issue in political and economic debate, leading to a range of regulatory, market, and physical risks and opportunities. ” As a global sustainability manager of one of our case organizations argued, “We’re eliminating the false choice between great economics and the environment.

Change Your Paradigm

Great Leadership By Dan

Always challenge your assumptions, especially when entering a new market or consumer segment. We need to do this, especially when entering a new market. Reframe your Perspective I once worked for an American brand that believed it had a leading market share in Asia.

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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. Loyalty remains important, but this finding indicates that the future of marketing — and, in the big picture, many businesses — depends on serving a customer’s most relevant needs in the moment. Topic Images Inc./Getty

Merging Two Global Company Cultures

Harvard Business Review

“I’m pretty convinced that there are superficial differences in culture and communication and how people do things,” said the global human resources officer. Yet this universalism – the conviction that “we’re all the same” – sat in contrast to decades of lessons learned globalizing P&G’s billion-dollar brands, the guardians of which sat in the floors below as Nagrath spoke. Global strategy Cross-cultural management Article

How explainer videos plays important role in your startup business strategy

Strategy Driven

Indeed, videos are helping businesses to hit their goals. Video marketing allows marketers to grab the visitor’s attention in a very short span of time. With 90-sec video, you can easily add value to your business marketing and make your brand globally recognized.

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The social economy: Unlocking value and productivity through social technologies

First Friday Book Synopsis

Here is the executive summary of a recent report featured online by The McKinsey Global Institute (MGI), the business and economics research arm of McKinsey & Company. MGI was established in 1990 to develop a deeper understanding of the evolving global economy. Our goal is to provide leaders in the commercial, public, and social sectors [.].

Exploring the Unknown

Lead Change Blog

I was too inexperienced to know that this was the essence of marketing and selling products. While I did know the market and the company, the credit came with terms that were onerous if I failed to make a payment. I stayed for another ten years, building the company into a global powerhouse, while paying off all the debt incurred to make the purchase. Self Leadership goals personal growth Unexplored Territory

There’s Only One Way to Break into China’s Crowded Retail Market

Harvard Business

Alibaba and Tencent each is valued at around $500 billion on public markets, and both act as the SoftBank or Berkshire Hathaway of the new Chinese economy, investing in hundreds of companies at all stages. They gain invaluable data that fuels everything from hyper-targeted marketing to store locations to product assortment to pricing. Alibaba prefers to integrate all data, marketing, and logistics of acquired companies. Martin Barraud/Getty Images.

5 Characteristics of Digital Giants that Enable Domination

Skip Prichard

How is extreme consolidation changing global business? How do you become a market leader in the midst of rapid change? You predict that we will have only 100 dominant players in 50 markets by 2050. Another indication of the speed and extent of dominance is market cap.

Is Your Marketing in the Right Place but at the Wrong Time? - SPONSOR CONTENT FROM GOOGLE

Harvard Business

Time is running out on personalized marketing as a means of continually raising the return on investment of campaigns. And the technology now exists for marketers to test with high confidence when to communicate and in what order — and to do so in near real time. Bain & Company recently surveyed nearly 1,700 marketers globally , in partnership with Google, and found three areas of importance. How Leading Marketers Get Time on Their Side.

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Do You Have The Courage To Change How You Lead?

Tanveer Naseer

If there’s one constant to doing business in today’s global environment, it’s that things inevitably change. Of course, when it comes to change in today’s organizations, more often than not it’s sorted into one of two boxes – change that drives our efforts towards innovation, or change that we have to manage in response to fluid conditions in our market space.

Global Entrepreneurs Need New Funding Models

Harvard Business Review

Entrepreneurship seems to have become the silver bullet for a job-scarce, unemployment-saddled global economy still struggling to shake off recession. The White House has called this gap between the demand and supply of finance for small and medium enterprises a "market failure.[and] and] a serious constraint on efforts to promote strong and sustainable global recovery.". Entrepreneurship Finance Global business SEIFF

The Marketing Message That Works with Republicans but Not Democrats

Harvard Business

For the $262 billion luxury market, tapping into consumers’ fundamental need for respect or admiration from others is a very powerful tool. According to our findings , just published in the Journal of Marketing, political allegiances systematically predict consumers’ desire for luxury consumption, particularly for conservatives. A pre-test confirmed that each of these ads successfully activated the target status goal.). Lee Powers/Getty Images.

Take Control of Your Global Development

Harvard Business Review

In China, both multinational and Chinese companies are finding their dramatic growth goals constrained by the challenges of finding capable leaders at both the senior and middle management levels. Similar dynamics can be found in India, Brazil , and other emerging markets, with the growing need for global business acumen just as acute in Southeast Asia, Eastern Europe, the Middle East, and Africa. Find environments that encourage global development.

A Springtime Leadership Lesson From The Birds

Tanveer Naseer

Like the Canada geese, this will help your team to become more fluid and capable of responding to whatever challenges or opportunities they might come across in their pursuit of their shared goals. In most organizations, there’s still a tendency to lean on organizational goals/direction as being something that’s shared on a ‘need to know’ basis.

The Big Picture of Business – Ethics… Good for Business

Strategy Driven

Ethics and profits are not conflicting goals. One need not fear globalization and expansion of business because of economic recessions. Corporate Governance constitutes a balance between economic and social goals and between individual and community goals. As part of strategic planning, ethics helps the organization to adapt to rapid change, regulatory changes, mergers and global competition.