Lafley’s P&G Brand Cull and the 80/20 Rule
Harvard Business Review
AUGUST 4, 2014
P&G is cutting its global brand portfolio by more than half. Instead of focusing on innovation, as he did during his first tour as CEO of the world’s largest consumer packaged goods firm, Lafley is now innovating on focus. represent an innovation repudiation of Lafley 1.0? . innovation.
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