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Making Your Products Accessible to Underserved Markets

Harvard Business Review

Case-in-point: the Bottom of the Pyramid theory, created by Indian-American researcher and author CK Prahalad. Prahalad argued that the world’s poorest people constituted the “bottom of the pyramid” (BoP) and presented a massive opportunity for the world’s wealthiest companies.

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Competitive Advantage from the Bottom of the Pyramid

LDRLB

In a world where global competition is absolute, companies are looking at new ways to gain sustained competitive advantages. Global firms have employed blue ocean strategies to cater their services and offerings to the BoP (Bottom of Pyramid). Prahalad , the brilliant management guru. You can find him at [link].].

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Advice for Marketing Executives During Tough Times

Marshall Goldsmith

Q: Do you have any specific suggestions for marketing executives in this challenging climate? During hard times companies often cut back on marketing budgets. As business becomes more competitive, marketing executives face increasing pressure to demonstrate the value that their function is adding to the firm. A: Great question.

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Peter Skarzynski and David Crosswhite: An interview by Bob Morris, Part Two

First Friday Book Synopsis

He advises large, global organizations on strategy, innovation and organizational change and is recognized as a leading expert in enabling organizational renewal and growth through innovation. Peter Skarzynski is a founder and Managing Partner of ITC Business Group, LLC.

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Revealing Leadership Insights From Thinkers50

Tanveer Naseer

Similarly, CK Prahalad’s work on the bottom of the pyramid from the beginning of this century is still hugely influential. In The Innovator’s Dilemma , he looked at why companies struggle with radical innovation in their markets. Management thinking is more global than ever before.

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Peter Skarzynski and David Crosswhite: An interview by Bob Morris, Part One

First Friday Book Synopsis

He advises large, global organizations on strategy, innovation and organizational change and is recognized as a leading expert in enabling organizational renewal and growth through innovation. Peter Skarzynski is a founder and Managing Partner of ITC Business Group, LLC. His primary focus has been to help client organizations renew […].

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When is Spinning the Message a Good Thing?

Marshall Goldsmith

Q: In our company we value integrity, yet leaders - especially in marketing - are taught to "spin" to make products and services sound good to clients. Marshall Every two years there is a global survey to determine the world’s top 50 business thinkers. When is "spinning" a message a good thing? When it is wrong? Life is good.

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