Competitive Advantage from the Bottom of the Pyramid
SEPTEMBER 12, 2013
In a world where global competition is absolute, companies are looking at new ways to gain sustained competitive advantages. Global firms have employed blue ocean strategies to cater their services and offerings to the BoP (Bottom of Pyramid). Prahalad , the brilliant management guru. Instead, Prahalad introduces a new framework, the 4 As – Awareness, Access, Affordability and Availability. LG has devised payment subscription plans that makes its products affordable.