Chartered Management Institute

NOVEMBER 15, 2023

Other key events we hosted included an in-person networking event with the HKU SPACE GMBA students and alumni, and four webinars on different topics: “Future Leadership in the Fourth Industrial Revolution”, “Deep Dives into STEM and Finance” as well as “Skills for New Employment Landscape” with the UNESCO HK Glocal Peace Centre.

Webinar 98

Webinar Education Conference Industry 98

Harvard Business Review

MARCH 12, 2012

Other companies still subscribe to a "glocalization" strategy of adapting their Western products to meet local needs, and will have to step up their game to get more from their innovation efforts. Phase 2: Glocalization. Innovation happened at home, and then the new offerings were distributed everywhere.

Glocalization 11

Glocalization Mass Marketing P&L Globalization 11

Harvard Business Review

JANUARY 19, 2012

I'm teaching a course this January on how to read cultural trends ( CMS.S62 in the nomenclature of MIT). Both parties are to this extent "glocal" — global and local. You might like to join us if you're in Boston. The course is called "Time Machine: Building a Conceptual Model for Cultural Prediction.".

Trends 14

Trends Glocalization Advertising Godin 14

Harvard Business Review

JULY 23, 2013

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world.". Coke rolled out the "Go Crazy" campaign in numerous locales, including South America, Africa, the Middle East and the UK.

Brand 8

Brand Globalization Advertising Storytelling 8