The Problem with Trend Tracking

Harvard Business Review

Both parties are to this extent "glocal" — global and local. See the work of Alice Waters and the influence of Chez Panisse.) I'm teaching a course this January on how to read cultural trends ( CMS.S62 in the nomenclature of MIT). You might like to join us if you're in Boston. The course is called "Time Machine: Building a Conceptual Model for Cultural Prediction.". Here's the kind of problem we will be wrestling with.