Competitive Advantage from the Bottom of the Pyramid


The BoP markets are a hotbed for innovation and companies that are able to mold their business models to fit within this paradigm can truly alter traditional business models. Glocalization” of products has made LG successful where other South Asian companies have struggled. Innovation Sandbox” was the term coined by C.K. [Editor''s Note: This is a guest post from Ajay Swamy.

P&G Innovates on Razor-Thin Margins

Harvard Business Review

This is an excellent story of reverse innovation in action.but the story has only just begun. Recently, P&G has completely reversed the innovation approach at Gillette. centric "glocalization" to India-centric local innovation. However, it has not yet completed the reverse innovation cycle. Only by pre-empting those eventual rivals and reversing its own innovation process can P&G's Gillette hope to secure another century of market leadership.


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3 Ways Social Entrepreneurs Can Solve Their Talent Problem

Harvard Business

The impact of “social entrepreneurs” — individuals who deploy innovation and market forces to fill social needs — is growing. For example, Glocal Healthcare in India partners with organizations such as George Washington University and India’s National Skill Development Corporation to develop training programs on topics ranging from nursing to acute care to hospital management. Vincent Tsui for HBR.

The $2,000 Car

Harvard Business Review

We call this phenomenon reverse innovation — any innovation that is adopted first in the developing world, and then later in the developed world. Surprisingly, such innovations defy gravity and flow uphill from the poor to the rich. Reverse innovation will become more and more common. The fundamental driver of reverse innovation is the income gap that exists between emerging markets and the developed countries. Phase 2: Glocalization.

Great Advertising Is Both Local and Global

Harvard Business Review

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world. By getting the glocal model right, Johnnie Walker reversed a continuing decline and more than doubled its global business in ten years. Coca-Cola has similarly embraced the glocal model.

The Problem with Trend Tracking

Harvard Business Review

Both parties are to this extent "glocal" — global and local. Creativity InnovationI'm teaching a course this January on how to read cultural trends ( CMS.S62 in the nomenclature of MIT). You might like to join us if you're in Boston. The course is called "Time Machine: Building a Conceptual Model for Cultural Prediction.". Here's the kind of problem we will be wrestling with.