P&G Innovates on Razor-Thin Margins
Harvard Business Review
APRIL 16, 2012
market share of more than 80%, with Schick a distant second. But that is not the story in developing markets, where these top-of-the-line products don't fare nearly as well. So how is it that Gillette has over 50% market share in India — the world's largest shaving blade market by volume? This is an excellent story of reverse innovation in action.but the story has only just begun. But dominant market share creates its own growth challenges.
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