P&G Innovates on Razor-Thin Margins
Harvard Business Review
APRIL 16, 2012
This is an excellent story of reverse innovation in action.but the story has only just begun. But the vast majority of men below the pinnacle of the social pyramid, an estimated 400 million, still shaved with double-edge razors, a century-old technology that tends to cause far more cuts and bleeding. Recently, P&G has completely reversed the innovation approach at Gillette. centric "glocalization" to India-centric local innovation.
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