LDRLB

SEPTEMBER 12, 2013

The BoP markets are a hotbed for innovation and companies that are able to mold their business models to fit within this paradigm can truly alter traditional business models. Prahalad , the brilliant management guru. LG has focused on Brazil’s BoP based on Prahalad’s 4As framework while managing to navigate Brazil’s complex corporate and political network – an intricate “Keiretsu”. Innovation Sandbox” was the term coined by C.K.

Competitive Advantage 122

Competitive Advantage Glocalization Prahalad Blue Ocean Strategy 122

Harvard Business

JUNE 29, 2016

The impact of “social entrepreneurs” — individuals who deploy innovation and market forces to fill social needs — is growing. For example, Glocal Healthcare in India partners with organizations such as George Washington University and India’s National Skill Development Corporation to develop training programs on topics ranging from nursing to acute care to hospital management. Social enterprise Hiring Talent management Digital Article

Glocalization 43

Glocalization Entrepreneur McKinsey Survey 43

Harvard Business Review

MARCH 12, 2012

We call this phenomenon reverse innovation — any innovation that is adopted first in the developing world, and then later in the developed world. Surprisingly, such innovations defy gravity and flow uphill from the poor to the rich. Reverse innovation will become more and more common. The fundamental driver of reverse innovation is the income gap that exists between emerging markets and the developed countries. Phase 2: Glocalization.

Glocalization 12

Glocalization P&L Mass Marketing Decentralization 12

Harvard Business Review

MARCH 29, 2013

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world. By getting the glocal model right, Johnnie Walker reversed a continuing decline and more than doubled its global business in ten years. Coca-Cola has similarly embraced the glocal model.

Glocalization 8

Glocalization Advertising Marketing Mix Agility 8