Competitive Advantage from the Bottom of the Pyramid


Prahalad , the brilliant management guru. LG has focused on Brazil’s BoP based on Prahalad’s 4As framework while managing to navigate Brazil’s complex corporate and political network – an intricate “Keiretsu”. Glocalization” of products has made LG successful where other South Asian companies have struggled. LG & Sevamob have both managed to achieve that via a combination of novel business models and in LG’s case low cost & lean manufacturing.

3 Ways Social Entrepreneurs Can Solve Their Talent Problem

Harvard Business

For example, Glocal Healthcare in India partners with organizations such as George Washington University and India’s National Skill Development Corporation to develop training programs on topics ranging from nursing to acute care to hospital management. Social enterprise Hiring Talent management Digital ArticleVincent Tsui for HBR.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Great Advertising Is Both Local and Global

Harvard Business Review

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world. By getting the glocal model right, Johnnie Walker reversed a continuing decline and more than doubled its global business in ten years. Coca-Cola has similarly embraced the glocal model.

The $2,000 Car

Harvard Business Review

Other companies still subscribe to a "glocalization" strategy of adapting their Western products to meet local needs, and will have to step up their game to get more from their innovation efforts. Phase 2: Glocalization. Most, if not all, of the people and resources dedicated to reverse innovation efforts must be based and managed in the local market.