Competitive Advantage from the Bottom of the Pyramid
SEPTEMBER 12, 2013
Prahalad , the brilliant management guru. LG has focused on Brazil’s BoP based on Prahalad’s 4As framework while managing to navigate Brazil’s complex corporate and political network – an intricate “Keiretsu”. Glocalization” of products has made LG successful where other South Asian companies have struggled. LG & Sevamob have both managed to achieve that via a combination of novel business models and in LG’s case low cost & lean manufacturing.