LDRLB

SEPTEMBER 12, 2013

The BoP markets are a hotbed for innovation and companies that are able to mold their business models to fit within this paradigm can truly alter traditional business models. Prahalad , the brilliant management guru. Common marketing theories from the 4Ps to the 5Cs have failed when trying to engage the BoP.

Competitive Advantage 154

Competitive Advantage Prahalad Blue Ocean Strategy Glocalization 154

Harvard Business Review

JUNE 29, 2016

The impact of “social entrepreneurs” — individuals who deploy innovation and market forces to fill social needs — is growing. Vincent Tsui for HBR. But there is plenty of potential left to unlock. What do these enterprises need to scale up? And how can they do it? But they can work with third-party providers to do so.

Entrepreneur 15

Entrepreneur Glocalization Survey McKinsey 15

Harvard Business Review

MARCH 12, 2012

For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries. Logitech developed an affordable mouse for the China market which sells for (the Chinese equivalent of) $19.99 Phase 2: Glocalization. and which they now sell in Europe and the U.S.

Glocalization 11

Glocalization Mass Marketing P&L Globalization 11

Harvard Business Review

MARCH 29, 2013

With increasing heterogeneity in every market and global exposure just one tweet away, all brands, even local ones, must begin to think globally or suffer the consequences. Though the ad never aired in China, the use of Gere, a pro-Tibet activist, outraged Chinese consumers and caused Fiat to lose traction in the booming Chinese auto market.

Advertising 8

Advertising Glocalization Globalization Brand 8