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CMI Hong Kong: updates from the board

Chartered Management Institute

NOVEMBER 15, 2023

CMI bolsters its presence in Australia Last month, CMI participated in The PIE Live event in Gold Coast, Australia, alongside leaders in international education. The event was a success, as the participants had a great time learning from each other and building networks professionally. Learn more here.

Webinar 98
Webinar Education Conference Industry 98
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How Story Platforms Help Global Brands Go Local

Harvard Business Review

JULY 23, 2013

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world.". Just as important, the participants must not all come from marketing.

Brand 8
Brand Globalization Advertising Storytelling 8
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