How Story Platforms Help Global Brands Go Local
Harvard Business Review
JULY 23, 2013
One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world.". At my agency, Story Worldwide, we''ve been doing storytelling work with brands around the world for some 15 years.
8 
Let's personalize your content