The $2,000 Car

Harvard Business Review

Other companies still subscribe to a "glocalization" strategy of adapting their Western products to meet local needs, and will have to step up their game to get more from their innovation efforts. Phase 2: Glocalization. Local Growth Teams (LGTs) must have P&L responsibility (this is a key hurdle for American multinationals). Increasingly, Western companies are developing products in countries like China and India, and then distributing them globally.