article thumbnail

The $2,000 Car

Harvard Business Review

Companies such as GE, Deere & Company, P&G, PepsiCo, Unilever, and Nestle already get it, and have a huge jump on their competitors, bringing their emerging market innovations "back home" to their home markets. Phase 2: Glocalization. The future is far from home. The era of the1960s and 1970s was characterized by Phase 1.