Chartered Management Institute
NOVEMBER 15, 2023
On 4th November, The Women’s Foundation held a gala dinner with the theme of ‘The Power of Togetherness’ to raise funds for their meaningful work. We look forward to more collaborations with different organisations and insightful engagement events in the new year!
Harvard Business Review
MARCH 12, 2012
I believe it will power the future — not just in poor countries, but everywhere. Other companies still subscribe to a "glocalization" strategy of adapting their Western products to meet local needs, and will have to step up their game to get more from their innovation efforts. Phase 2: Glocalization.
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Harvard Business Review
MARCH 29, 2013
One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world. By getting the glocal model right, Johnnie Walker reversed a continuing decline and more than doubled its global business in ten years.
Harvard Business Review
APRIL 16, 2012
To distribute the product, rather than forming strong relationships with a handful of powerful retailers as in the U.S. centric "glocalization" to India-centric local innovation. and $0.10) — less than 3% of the Fusion ProGlide's prices. or Europe, P&G had to strengthen its network of millions of Indian kiranas, or local shops.
Harvard Business Review
JULY 23, 2013
While the current turmoil in Cairo may obscure the post-revolutionary optimism that pervaded the city last winter, that mood was powerful at the time. When executed flawlessly, such global-local campaigns combine the power and efficiency of a single global brand with the targeted, culturally nuanced appeal of a localized execution.
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